Foundation

The room you're standing in

Artists don't fail because they lack talent.

They fail because they're playing the wrong game in the wrong room with the wrong people watching.

A gallery collector is not an Etsy buyer. An art fair is not a farmers market. 

The buyers are different.
The rules are different.
What they value is completely different.

Know your arena.

Understand where you are showing up.
Understand who is collecting work there.
And understand why they buy.

Then, build real relationships with those people. Twenty collectors who genuinely believe in your work will outlast two thousand passive followers every time.

That's just the game.

Are you playing the one you're actually in?