Let The Money In
The work exists. It's good. It's in the right context.
Now, can money enter the system cleanly?
If it can't, something structural is broken.
The good news is that it’s fixable.
Remember these four things:
- Release on a rhythm.
Anticipation is part of the value. It doesn’t matter if it’s weekly, monthly, or once a year. People just need to be able to set their clock to it.
- Build real urgency.
Why would they buy it today if they can also buy it tomorrow? Release editions that actually end. Open windows that actually close. Collectors remember the difference, and so will you.
- Use tiered pricing.
Have multiple price entry points. The person who buys a $40 print today might buy a $4,000 original in three years. Don't close that door before it opens.
- Always have something available.
Someone falls in love with your work, goes to buy something, finds nothing, that energy is gone. Don't let that happen.
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Commerce isn't the enemy of art.
Badly designed commerce is.
